The New Wine Label Phenomenon

It comes as no news to anyone that thecourtesy of Fat Bastard Wines (which is French
American people love their animals. What didwould you believe). This very informal research
come as a surprise to me is that we also loveconfirmed that there seems to be a much larger
animals on our wine labels. Yes, a study releasedselection of wines with animal labels than ever
earlier this year by ACNielsen confirms that winebefore.Critter Labels RuleIn the wine industry
labels with animal images are becoming increasinglythese animal labels are affectionately known as
popular in this country.I felt compelled to do my"critter labels", and the trend began back in 2001
own research on this topic so one evening Iwith the introduction of the Yellow Tail brand of
stopped by my local liquor store to check out thewines into this country from Australia. Pictured on
wine selection. Sure enough I was greeted with athe label is what looks like a kangaroo (but which
veritable zoo of animals on labels. There wereis in fact supposed to be the yellow-footed rock
Dancing Bulls, Leaping Horses, Black Swans, Littlewallaby).
Penguins, Kangaroos, even a hippopotamus