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The New Wine Label Phenomenon

It comes as no news to anyone that thea hippopotamus courtesy of Fat Bastard Wines
American people love their animals. What did(which is French would you believe). This
come as a surprise to me is that we also lovevery informal research confirmed that there
animals on our wine labels. Yes, a studyseems to be a much larger selection of wines
released earlier this year by ACNielsenwith animal labels than ever before.Critter
confirms that wine labels with animal imagesLabels RuleIn the wine industry these animal
are becoming increasingly popular in thislabels are affectionately known as "critter
country.I felt compelled to do my ownlabels", and the trend began back in 2001
research on this topic so one evening Iwith the introduction of the Yellow Tail
stopped by my local liquor store to check outbrand of wines into this country from
the wine selection. Sure enough I was greetedAustralia. Pictured on the label is what
with a veritable zoo of animals on labels.looks like a kangaroo (but which is in fact
There were Dancing Bulls, Leaping Horses,supposed to be the yellow-footed rock
Black Swans, Little Penguins, Kangaroos, evenwallaby).



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