| The profile of wine online sales has changed | | | | Australian and New Zealand wines. |
| dramatically across the last six weeks as | | | | Online wine merchants like their bricks and mortar |
| consumers ready themselves for Christmas. Wine | | | | piers are also promoting the concept of quality |
| online is changing from being very price driven and | | | | over quantity to ensure responsible drinking |
| mass market, to more discerning and quality led. | | | | trends are being adopted. There are several key |
| Fine red wine online growth is slightly ahead of | | | | wine online merchants running socially responsible |
| white wine online growth, but with a 9% shift | | | | campaigns to accelerate this trend. |
| from standard to fine wine, this is a noticeable | | | | The trend of fine wines online is predicted to |
| trend. This trend has bemused some online wine | | | | accelerate as we move into the Christmas |
| merchants, but people do funny things in a | | | | holidays, which can only be good for wine |
| recession. So what is going on in the online space | | | | producers as well as consumers. There is a new |
| you may ask ? | | | | generation of online wine merchants who are |
| Online wine sales have been growing steadily for | | | | trying to demystify wine online, and provide |
| the last five years as the bricks and mortar | | | | choice, as well as create a shop window for small |
| retailers have been reducing the number of lines | | | | family vineyards. These merchants are also using |
| they stock. Also as online retail has grown and | | | | the concept of food and wine matching to drive |
| consumers trust the online space to a greater | | | | trial of new varietals and wines from different |
| extent, purchasing from online wine merchants | | | | places such as Lebanon. |
| has become more convenient. After all you don't | | | | Of course the market will not change from |
| have to carry the bottles home. | | | | standard to fine wines but choice will continue to |
| The second trend that is happening is the trend | | | | drive wine online, and the real benefit of wine |
| of having less treats during a recession but | | | | online, is to discover products that you have |
| spending more on them when you do. As a result | | | | never seen in the real world. |
| consumers are trading up to better quality wines | | | | As we move out of Christmas into the New Year |
| online. At the same time online wine merchants | | | | certain consumers may change their buying habits |
| are offering 6 bottle cases rather than 12 bottle | | | | from buying champagne online to other fizz |
| cases because consumers are consuming less, but | | | | brands. We strongly believe Prosecco online will |
| want a more premium wine online. | | | | start to nibble away at Champagne sales as |
| This trend is also having a positive knock on | | | | people move away from the bling to taste. The |
| effect for old world wines, as it seems | | | | UK does love it's Champagne, but Prosecco could |
| consumers chasing the finer wine choice are | | | | be the new fizz of 2010. |
| buying French, Spanish and Italian wines ahead of | | | | |