Wine Merchants Best Cellars Celebrates 20 Years of Success

Leading wine merchants Best Cellars celebratesthe same quality wines as the popular high street
20 years of success on the 1st November 2009.stores, with each and every wine having been
Husband and wife team Jonathan and Emmatasted by both Jonathan and Emma personally.
Richards started their wine business with theThe commitment to value was reflected in the
opening of their first high street store inonline business just as it was on the high street,
Ashburton, Devon back in 1989. Since then, thewith a choice of differing price levels and regular
business has gone from strength to strength, withspecial offers. Similarly, Best Cellars retained their
the past two decades seeing Best Cellarsfocus on customer service with the online arm.
progress from the local to the world stage thanksThe easy-to-navigate online wine shop features
to Bestcellars.co.uk, the successful online arm offull and detailed descriptions of all of the wines,
the business.making selecting the right wine simple in a matter
Twenty years ago, Jonathan and Emma soughtof clicks. The company also sought to be as
to turn their mutual passion for fantastic wine intoflexible as possible in offering the ability to order
a profitable family business based on quality,wine online. Customers can order any number of
expertise and outstanding customer service. Thebottles, from single bottles upwards; purchase
first high street store in Ashburton in Devon sawmixed cases of wine, including fantastic choices of
Jonathan’s 20 years of experience in theChristmas wine; choose from some excellent wine
drinks industry prior to starting the company putgifts online; get wine delivered the next day; or
to excellent use: creating a stock list of only thesend wine by post with ease. Best Cellars are
finest wines and Champagnes to suit all budgetsunderstandably proud of an excellent security
and palates. The couple’s hands-on approachrecord for online ordering, but are also happy to
to the every-day running of the business meanttake orders by telephone.
that customers could regularly draw on theirIn the competitive world of wine retailing, Best
friendly and expert advice. A dual commitment toCellars have managed a level of longevity and
value and customer service solidified thesuccess that any big brand would be proud to
business’s success, which led to the openingboast. Perhaps the reason behind the success of
of their second high street shop only one yearthe past 20 years is Best Cellars’ ability to
later, in Chagford, Devon.retain a local approach to hands-on customer
The natural next step for this family business wasservice while extending the business from high
to mirror the success of their high street winestreet to online retailer. Customers get all of the
shops online. In 1999 they launchedvalue and convenience of a national online store,
Bestcellars.co.uk, a website that was fullywith the friendly and personal service of a local
e-commerce enabled from day one, offering bothhigh street shop. With a successful combination
regular customers and new customers alike thesuch as this, the next 20 years bode just as well
opportunity to buy wine online. From the date offor Best Cellars.
its launch, the online wine shop was stocked with