| The recession and the on-trade... | | | | Consumers belts are tightening, so when they |
| Lower customer spending, resulting in decreasing | | | | spend their money make sure they come to you. |
| revenues / profits, coupled with increasing | | | | 2. Innovate - Now is the time to appeal to your |
| pressure from competitors, means trading | | | | customers' tastes and ensure they give you their |
| conditions will undoubtedly get tougher for | | | | business. Extend your 'by the glass' offer - why |
| operators. One category stands above all others | | | | not launch sparkling 'wine by the glass'? - introduce |
| as an unwavering revenue stream...'wine by the | | | | food and wine matching - These WILL increase |
| glass.' | | | | wine sales! |
| British wine drinkers are not drinking less volume | | | | 3. Promote the service - step up marketing |
| but they are looking for the best possible deals. | | | | activity; you need to boost sales and make |
| This highlights the importance of getting your wine | | | | customers aware of your new and exciting 'by |
| offer right. | | | | the glass' offer. Most importantly don't jeopardize |
| Here are a few ways to increase business with | | | | your profits by offering a limited, poor quality 'by |
| Le Verre de Vin & 'wine by the glass': | | | | the glass' service - remember...it's your best liquid |
| 1. Delight your customers and you will keep them | | | | asset! |
| - Be sure not to limit your offer to low end | | | | 4. Look for ways to minimize costs - Don't lose |
| products. Offer an extended 'by the glass' range, | | | | your bottle - eliminate wastage and maximise |
| keep it fresh and flexible to appeal to more | | | | every drop of profit by investing in Le Verre de |
| peoples tastes...keep them interested. If you're | | | | Vin commercial grade wine preservation system. |
| not offering it, your competitors might well be! | | | | |