| In terms of export, Scotch whisky amasses | | | | 2,741 million liters up a tenfold from 1945 at 247 |
| approximately 90% of all export sales combined | | | | million liters. The stock was higher in 1939 at |
| in England and is a principle export commodity. | | | | 374 million liters. Obviously the Scotch whiskey |
| This income is in great part foreign currency. | | | | market is predicted to grow based on the |
| This trend has been followed since the turn of the | | | | amount of maturing stock. |
| 19-century as the value of overseas marketing | | | | It is a difficult trade dealing in stocks with a |
| was discovered. | | | | scotch manufacturer as they sit and wait on |
| Between 15-20% of all scotch whisky consumed | | | | maturing product, they cannot accurately gather |
| in Scotland is first purchased in Britain. Although | | | | information on what the market years down the |
| the reason for this is unknown, they do not dwell | | | | road will be for their product. This is a |
| on it since their Scotch seems to be more popular | | | | commercial problem. The most significant |
| in other countries. This is proven by the fact | | | | undertaking is the capital investment of maturing |
| that scotch whisky is within the top five export | | | | stock. |
| earners and makes a considerable profit while | | | | There is a very small portion of fine scotch that |
| making very large contributions to Britain's foreign | | | | actually makes it out of Scotland and into other |
| exchange. | | | | countries. Matured whiskies as well as fresh |
| Approximately 200 markets are in the exchange | | | | fillings are an enticing profit grabber; however the |
| for Scotch whisky with the European Union being | | | | time it takes for this product to turn over and |
| in the forefront vying for top spot with the | | | | give way to said profit makes this a risky |
| United States, Japan and other Asian markets | | | | endeavor. It is very hard to determine whether |
| following suit. The European Union is accountable | | | | or not the products value will hold in the future. |
| for at least 50% of all Scotch whisky sales with | | | | In closing the value of these company's finely |
| the other countries rounding up another 40% or | | | | distilled products is not likely to lose appeal any |
| so. | | | | time soon, although one never knows what the |
| A nine-year sales projection is in reserve of | | | | future will bring. For Scotch lovers, another drink |
| scotch stock maturing or already matured. In | | | | is always in their futures. |
| 1996 the stock of matured scotch was sitting at | | | | |