| One of the prime considerations for finding a good | | | | The Goldilocks Principle Of Niche Development |
| market niche is understanding the demographic | | | | Also, it should be clear that a niche should follow a |
| you are trying to attract and your competitors | | | | basic Goldilocks principle. It shouldn't be too narrow |
| actually have that information for you. Obviously, | | | | or too big in scope, in order to market it |
| for wine or beer making, it probably won't be | | | | successfully. The Internet is so full of generic, |
| teenagers. It probably won't even be young | | | | people-pleaser, sites, that it's important to stand |
| professionals who don't have the time or interest | | | | out from the rest. The way you are going to do |
| to brew things at home. So, who are these | | | | that is to have a profitable niche that is narrow |
| people? | | | | enough to attract a particular demographic, but |
| If you go to Google and find several of your | | | | not so narrow that it excludes most everyone |
| competitors, then you can go to a website called | | | | because it's simply not a popular niche. So, balance |
| quantcast. Their search engine will ask for the | | | | is the key. |
| URL you are interested in analyzing, and you will | | | | If you pick a niche that follows the basic research |
| put in the URL of the competitor you chose. It will | | | | philosophy given here, you will have a much easier |
| then pull up a demographic profile of the visitors | | | | time down the road attracting traffic because the |
| to that site. | | | | foundation for that has been laid from the start. |
| You will immediately, find out that the | | | | If you are trying to change a site to make it |
| overwhelming majority of people who want to | | | | more profitable, then you will have to review the |
| learn about wine making are male. They make | | | | traffic you are already attracting and find ways |
| over $30,000/year, have no children, and have a | | | | to tweak it into a valuable niche, if it isn't already |
| college or graduate level education. That's quite a | | | | there. That may mean that you decide to narrow |
| targeted view of your demographic! Now, you not | | | | the focus because it was too broad, or to add |
| only have a niche, but you also know who is | | | | more of an emphasis on other niches that you |
| interested in that niche. You're about ready to | | | | previously ignored. Remember, it shouldn't be too |
| start making money by targeting your | | | | broad or too narrow a scope to be a good niche |
| demographic in a profitable niche. | | | | site. |