| rinks industry is not looking forward to a very | | | | and volume decreases, but is this a bad thing ? |
| merry Christmas with many predicting the worst | | | | After all alcohol can damage your health when |
| for ten years as the off trade retailers slash | | | | drunk in excess, so perhaps quality will drive the |
| champagne prices by fifty per cent, and | | | | correct consumer behaviours. |
| Christmas on trade bookings are down by sixty | | | | Online wine abv’s have been increasing |
| per cent versus last year. | | | | over recent years, which is a concern for health, |
| Have people suddenly stopped drinking, and has | | | | especially for red wine online. The complete |
| the drink responsibly message from government | | | | opposite has occurred in beer and lager as lower |
| finally got through, or are there sectors still in | | | | abv brands such as Becks, and Stella 4 have |
| growth ? The answer, is as always complicated. | | | | re-defined the market. |
| Online wine, and spirits are growing as consumers | | | | In January wine on line, especially red wine on line |
| make active choices to buy wine online. | | | | will be the winner, whereas champagnes |
| Wine online sales have grown as ease of delivery, | | | | won’t win for anyone. Lower abv lagers |
| wine choice increases and pricing becomes more | | | | will have stolen market share from premium lager |
| competitive. Online wine choice is now greater | | | | and spirits online will grow ahead of last year. |
| than supermarkets or pub chains, as online wine | | | | Nobody knows what will happen with off and on |
| merchants source wines from across the globe. | | | | trade wines, but we believe that wine will decline |
| At home drinking has reduced as people trade up | | | | in both these channels with all the growth going |
| to better varietals and invest in finer wines online. | | | | online. |
| Online Spirits are growing as consumers search | | | | 2009 has seen the demise of First Quench, what |
| for non supermarket brands that they have | | | | will 2012 bring after the Olympics ? Champagnes |
| discovered during their travels or from personal | | | | should be back on growth by then, but maybe |
| recommendations. Volume brands such as Bacardi | | | | online wine sales will be as big as off trade sales. |
| and Smirnoff struggle to sell online as consumers | | | | Imagine that. Choice delivered by wine online will |
| tend to prefer to buy these brands in the | | | | help drive category growth in the future as quality |
| supermarkets along with beer and lager. | | | | increases and volume decreases, but is this a bad |
| Champagne sales online as well as in the | | | | thing ? After all alcohol can damage your health |
| supermarkets are in free fall as the need for | | | | when drunk in excess, so perhaps quality will drive |
| demonstration of wealth diminishes and | | | | the correct consumer behaviours. |
| consumers move to other fizz such as Prosecco. | | | | Online wine abv’s have been increasing |
| Online wine is growing but the industry volumes | | | | over recent years, which is a concern for health, |
| are shrinking and this Christmas will see total | | | | especially for red wine online. The complete |
| alcohol decline year on year. | | | | opposite has occurred in beer and lager as lower |
| Choice delivered by wine online will help drive | | | | abv brands such as Becks, and Stella 4 have |
| category growth in the future as quality increases | | | | re-defined the market. |