| I appreciate South Coasts internet marketing. | | | | most searches on Google. Finally, you must |
| They are #2 in relation of site popularity among | | | | pick unique keywords for every page of your site |
| the Temecula wineries which says alot in and of | | | | based on the content of the page. The home |
| itself. Both Ponte and South Coast do first class | | | | page regularly gets the most valuable keywords. |
| jobs with social networking--the most expensive | | | | Lets just keep our attention on the META |
| and time consuming feature of internet | | | | Keywords for South Coasts home page. |
| marketing. While it is important for site traffic | | | | As might be expected, they are utilizing too many |
| generation and to capture Googles attention, they | | | | keywords, they must be focused on, they have |
| do not adequately execute their site optimization | | | | chosen keywords that they can never hope to |
| or the selection of keywords. I believe if they | | | | rank in Googles top 10, and many keywords get |
| add this to their Internet Marketing mix, they | | | | nearly no searches on Google (and so become |
| could increase their web traffic. Without it, I | | | | worthless). Let us review each of them. |
| have watched their web visability (as tracked with | | | | As is apparent from South Coasts META |
| Alexa.com) fluctuate up and down and just this | | | | Keywords, South Coaast must reconsider their |
| last month their Google Rank went down from 5 | | | | selection of keywords. The keywords where they |
| to 4. | | | | were capable of getting Google top 10 ranks are |
| Keywords are the most common building block | | | | those that are nearly focused on or that get so |
| when it comes to site optimization. Many | | | | few searches that no one else is curious in them. |
| Temecula Winery web masters pick their | | | | They must include keywords that are focused on |
| keywords based on the name of their business | | | | and get large amounts of monthly Google |
| and words that they originally think (from the top | | | | searches like Temecula Hotels and Temecula |
| of their head instead of doing research) best | | | | Winery. |
| characterize their business. The biggest mistake | | | | To summarize, take a moment and locate a few |
| is that they include all the keywords they think of. | | | | targeted keywords for each major page of your |
| A well optimized Temecula winery web site will | | | | web site utilizing the most valuable keywords on |
| include a handful of keywords per page based on | | | | the home page. I hope this posting is a helpful tool |
| 1) an exhaustive investigation for the keywords | | | | to cultivate your web sites Google rank. He is |
| that are most targeted for their business (in | | | | ready to assist any Small Temecula business for |
| other words, local keywords for local businesses) | | | | a bottle of wine or other small negotiated fee. |
| and 2) those targeted keywords that get the | | | | |