| In 1986, "Luis" Kracher, who was educated as a | | | | winemakers. His son, |
| chemical engineer, wentto work at his father's | | | | Gerhard, with the support of the Kracher family, |
| winery. Kracher was already known for its sweet | | | | will carry on the workof the great wine pioneer |
| winesand the young chemist quickly added to the | | | | from Illmitz. |
| winery's reputation. His timing wasas good as his | | | | The question now for lovers of dessert wine is |
| winemaking skill: he became a leader of the | | | | which direction the house of Kracherwill take in |
| Austrian wine renaissanceas well as its most | | | | the near future. Most of the sought-after dessert |
| recognizeable spokesman. Alois Kracher was | | | | wines in the worldare 'branded' by region: |
| named Winemakerof the Year" by Wine Magazine | | | | Sauternes, Port, Sherry, Banyuls. Kracher is |
| in London six times. In addition to the national | | | | virtually alonein having a house name that is |
| andinternational awards, his wines received high | | | | instantly recognized, has a certain cachet and |
| praise from some of the world'smost influential | | | | issimultaneously associated with both quality and |
| wine critics. All of this success and appreciation | | | | value. In some circles, the MBA'swould be urging a |
| had turned | | | | rapid expansion and diversification. As Austria's |
| Alois Kracher into Austrian wine's most | | | | wine industryexpands, the national wine board |
| globally-renowned luxury brand name. | | | | might be tempted to encourage Kracher |
| Alois Kracher had worked tirelessly, not only for | | | | toexpand quickly and become a flagship. |
| his own winery, butfor the reputation of Austrian | | | | Let's hope that the temptations are resisted and |
| wine overall. He opened the door to | | | | that this remarkable house remainsfaithful to the |
| theinternational markets for many of his fellow | | | | traditions-and the delicious wines-of Alois Kracher. |