Buy Fine Wine at Great Prices - A Strategy

Some years ago in a book by Lee Iacocca, who60-69 A below average wine containing noticeable
was President of Ford Motor Co. prior to takingdeficiencies, such as excessive acidityand/or
over Chrysler Corp. and leading them out oftannin, an absence of flavor or possibly dirty
bankruptcy, I read that Mr. Iacocca's boss, Henryaromas or flavors.
Ford II, drank two bottles of Chateau50-59 A wine deemed to be unacceptable."
Lafite-Rothschild every day. Two bottles per dayTo be sure, you will not find fine wines rated at
is an awful lot and wouldn't be advisable, but I did96 or above on the cheap, 15% off or not!
like the thought of drinking fine wine every day.However, it is entirely possible to find wines rated
Today, depending on the vintage, two bottles ofin the upper 80's (very good) or even low 90's
Chateau Lafite can cost upwards of $1,000 or(lowoutstanding range) for good prices, often $10
even more. If your name is Henry Ford you canor less on sale! If your wine or liquor store does
no doubt afford this, but most of us have tonot display the ratings tags, suggest that they do
settle for something a little less prestigious for ourso, or if necessary find another store that does.
nightly dinner pairing.The main advantage of the above strategy is
The point of this article is simple: One can drinkthat you are basing your purchases on some
good, sometimes even excellent wines, atopinion. If you simply choose a wine without
veryreasonable prices.knowing anything about it, you might still find a
The easiest way to do this is to wait for yourpleasurable bottle, but the chances of success are
local liquor store to have their periodic sales.considerably diminished.
Forexample, about once a month a large liquorAnother resource for choosing fine wines is a
store nearby our home, which carries agood local wine specialty shop. In our town we
reasonablygood selection of wines from aroundhave a shop run by a young man who is
the world, has a sale for 15% off for those onextremely knowledgeable about all aspects of
their "familyplan". So that's obviously the time towine, from vineyard practices to production to
stock up.tasting, and he is truly passionate about the
The next question is what wines to choose.subject. I have learned to trust his judgment, and
Unless you already know some goodwhen he recommends a wine, I can count on it
producersand have your favorites, the bestbeing a good choice. Ofcourse he needs to charge
guides are the little tags which give wine ratingsmore than the large volume liquor stores for his
by winecritics such as Robert Parker of "Thewines, but hisknowledgeable inputs more than
Wine Advocate", the "Wine Spectator", and "Themake up for the extra cost. So I routinely make
Winea point to pick upsome bottles at this shop in
Enthusiast", among others. Most good liquor storesaddition to stocking up as described above.
make a point to display these tags for thewinesIf you can afford to purchase and cellar great fine
that the critics have tasted. As an example ofwines, then by all means go for it. But if yourwine
wine ratings, here are the criteria used bybudget is a little more down to earth, try the
Robert Parker, considered by many to be theprocedure outlined above. I have found thewines
foremost of wine critics:recommended by the critics are almost always
"96-100 An extraordinary wine of profound andgood, (nothing is foolproof, however, asevidenced
complex character displaying all theby a solidly mediocre Tuscan wine we tried last
attributesexpected of a classic wine of its variety.week), but you'll be pleased most ofthe time.
Wines of this caliber are worth a special effort toPersonally I like the choices of Robert Parker as
find,purchase, and consume.well as those of The Wine Spectator. Also, I like
90-95 An outstanding wine of exceptionalto learn what I can about the wine, the grapes
complexity and character. In short, these areused, and also production methods used such as
terrificwines.oak aging, malolactic fermentation, etc. This is
80-89 A barely above average to very goodeasily accomplished using the LaRousse
wine displaying various degrees of finesseEncyclopedia of Wine or other reference books.
andflavor as well as character with no noticeableThe more you learn about wine the more you will
flaws.enjoy the experience, and you'll also learn more
70-79 An average wine with little distinctionabout how fine wines make food taste better.
except that it is soundly made. In essence,And as the old adage goes, "life is too short to
astraightforward, innocuous wine.drink bad wine".