Buy Fine Wine at Great Prices - A Strategy

Some years ago in a book by Lee Iacocca, whodeficiencies, such as excessive acidity and/or
was President of Ford Motor Co. prior to takingtannin, an absence of flavor or possibly dirty
over Chrysler Corp. and leading them out ofaromas or flavors.
bankruptcy, I read that Mr. Iacocca's boss, Henry50-59 A wine deemed to be unacceptable."
Ford II, drank two bottles of ChateauTo be sure, you will not find fine wines rated at
Lafite-Rothschild every day. Two bottles per day96 or above on the cheap, 15% off or not!
is an awful lot and wouldn't be advisable, but I didHowever, it is entirely possible to find wines rated
like the thought of drinking fine wine every day.in the upper 80's (very good) or even low 90's
Today, depending on the vintage, two bottles of(low outstanding range) for good prices, often $10
Chateau Lafite can cost upwards of $1,000 oror less on sale! If your wine or liquor store does
even more. If your name is Henry Ford you cannot display the ratings tags, suggest that they do
no doubt afford this, but most of us have toso, or if necessary find another store that does.
settle for something a little less prestigious for ourThe main advantage of the above strategy is
nightly dinner pairing.that you are basing your purchases on some
The point of this article is simple: One can drinkopinion. If you simply choose a wine without
good, sometimes even excellent wines, at veryknowing anything about it, you might still find a
reasonable prices.pleasurable bottle, but the chances of success are
The easiest way to do this is to wait for yourconsiderably diminished.
local liquor store to have their periodic sales. ForAnother resource for choosing fine wines is a
example, about once a month a large liquor storegood local wine specialty shop. In our town we
nearby our home, which carries a reasonablyhave a shop run by a young man who is
good selection of wines from around the world,extremely knowledgeable about all aspects of
has a sale for 15% off for those on their "familywine, from vineyard practices to production to
plan". So that's obviously the time to stock up.tasting, and he is truly passionate about the
The next question is what wines to choose.subject. I have learned to trust his judgment, and
Unless you already know some good producerswhen he recommends a wine, I can count on it
and have your favorites, the best guides are thebeing a good choice. Of course he needs to
little tags which give wine ratings by wine criticscharge more than the large volume liquor stores
such as Robert Parker of "The Wine Advocate",for his wines, but his knowledgeable inputs more
the "Wine Spectator", and "The Wine Enthusiast",than make up for the extra cost. So I routinely
among others. Most good liquor stores make amake a point to pick up some bottles at this shop
point to display these tags for the wines that thein addition to stocking up as described above.
critics have tasted. As an example of wineIf you can afford to purchase and cellar great fine
ratings, here are the criteria used by Robertwines, then by all means go for it. But if your
Parker, considered by many to be the foremostwine budget is a little more down to earth, try
of wine critics:the procedure outlined above. I have found the
"96-100 An extraordinary wine of profound andwines recommended by the critics are almost
complex character displaying all the attributesalways good, (nothing is foolproof, however, as
expected of a classic wine of its variety. Wines ofevidenced by a solidly mediocre Tuscan wine we
this caliber are worth a special effort to find,tried last week), but you'll be pleased most of the
purchase, and consume.time. Personally I like the choices of Robert
90-95 An outstanding wine of exceptionalParker as well as those of The Wine Spectator.
complexity and character. In short, these areAlso, I like to learn what I can about the wine, the
terrific wines.grapes used, and also production methods used
80-89 A barely above average to very goodsuch as oak aging, malolactic fermentation, etc.
wine displaying various degrees of finesse andThis is easily accomplished using the LaRousse
flavor as well as character with no noticeableEncyclopedia of Wine or other reference books.
flaws.The more you learn about wine the more you will
70-79 An average wine with little distinctionenjoy the experience, and you'll also learn more
except that it is soundly made. In essence, aabout how fine wines make food taste better.
straightforward, innocuous wine.And as the old adage goes, "life is too short to
60-69 A below average wine containing noticeabledrink bad wine".