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Buy Fine Wine at Great Prices - A Strategy

Some years ago in a book by Lee Iacocca, absence of flavor or possibly dirty
who was President of Ford Motor Co. prior aromas or flavors.
to taking over Chrysler Corp. and leading 50-59 A wine deemed to be unacceptable."
them out of bankruptcy, I read that Mr. To be sure, you will not find fine wines
Iacocca's boss, Henry Ford II, drank two rated at 96 or above on the cheap, 15%
bottles of Chateau Lafite-Rothschild off or not! However, it is entirely
every day. Two bottles per day is an possible to find wines rated in the upper
awful lot and wouldn't be advisable, but 80's (very good) or even low 90's (low
I did like the thought of drinking fine outstanding range) for good prices, often
wine every day. Today, depending on the $10 or less on sale! If your wine or
vintage, two bottles of Chateau Lafite liquor store does not display the ratings
can cost upwards of $1,000 or even more. tags, suggest that they do so, or if
If your name is Henry Ford you can no necessary find another store that does.
doubt afford this, but most of us have to The main advantage of the above strategy
settle for something a little less is that you are basing your purchases on
prestigious for our nightly dinner some opinion. If you simply choose a
pairing. wine without knowing anything about it,
The point of this article is simple: One you might still find a pleasurable
can drink good, sometimes even excellent bottle, but the chances of success are
wines, at very reasonable prices. considerably diminished.
The easiest way to do this is to wait for Another resource for choosing fine wines
your local liquor store to have their is a good local wine specialty shop. In
periodic sales. For example, about once our town we have a shop run by a young
a month a large liquor store nearby our man who is extremely knowledgeable about
home, which carries a reasonably good all aspects of wine, from vineyard
selection of wines from around the world, practices to production to tasting, and
has a sale for 15% off for those on their he is truly passionate about the subject.
"family plan". So that's obviously the I have learned to trust his judgment, and
time to stock up. when he recommends a wine, I can count on
The next question is what wines to it being a good choice. Of course he
choose. Unless you already know some good needs to charge more than the large
producers and have your favorites, the volume liquor stores for his wines, but
best guides are the little tags which his knowledgeable inputs more than make
give wine ratings by wine critics such up for the extra cost. So I routinely
as Robert Parker of "The Wine Advocate", make a point to pick up some bottles at
the "Wine Spectator", and "The Wine this shop in addition to stocking up as
Enthusiast", among others. Most good described above.
liquor stores make a point to display If you can afford to purchase and cellar
these tags for the wines that the great fine wines, then by all means go
critics have tasted. As an example of for it. But if your wine budget is a
wine ratings, here are the criteria used little more down to earth, try the
by Robert Parker, considered by many to procedure outlined above. I have found
be the foremost of wine critics: the wines recommended by the critics are
"96-100 An extraordinary wine of profound almost always good, (nothing is
and complex character displaying all the foolproof, however, as evidenced by a
attributes expected of a classic wine of solidly mediocre Tuscan wine we tried
its variety. Wines of this caliber are last week), but you'll be pleased most of
worth a special effort to find, the time. Personally I like the choices
purchase, and consume. of Robert Parker as well as those of The
90-95 An outstanding wine of exceptional Wine Spectator. Also, I like to learn
complexity and character. In short, these what I can about the wine, the grapes
are terrific wines. used, and also production methods used
80-89 A barely above average to very good such as oak aging, malolactic
wine displaying various degrees of fermentation, etc. This is easily
finesse and flavor as well as character accomplished using the LaRousse
with no noticeable flaws. Encyclopedia of Wine or other reference
70-79 An average wine with little books. The more you learn about wine the
distinction except that it is soundly more you will enjoy the experience, and
made. In essence, a straightforward, you'll also learn more about how fine
innocuous wine. wines make food taste better. And as the
60-69 A below average wine containing old adage goes, "life is too short to
noticeable deficiencies, such as drink bad wine".
excessive acidity and/or tannin, an




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