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Buy Fine Wine at Great Prices - A Strategy

Some years ago in a book by Lee Iacocca, who60-69 A below average wine containing
was President of Ford Motor Co. prior tonoticeable deficiencies, such as excessive
taking over Chrysler Corp. and leading themacidity and/or tannin, an absence of flavor
out of bankruptcy, I read that Mr. Iacocca'sor  possibly  dirty  aromas  or  flavors.
boss, Henry Ford II, drank two bottles of
Chateau Lafite-Rothschild every day. Two50-59  A  wine  deemed  to  be unacceptable."
bottles per day is an awful lot and wouldn't
be advisable, but I did like the thought ofTo be sure, you will not find fine wines
drinking fine wine every day. Today,rated at 96 or above on the cheap, 15% off or
depending on the vintage, two bottles ofnot! However, it is entirely possible to find
Chateau Lafite can cost upwards of $1,000 orwines rated in the upper 80's (very good) or
even more. If your name is Henry Ford you caneven low 90's (low outstanding range) for
no doubt afford this, but most of us have togood prices, often $10 or less on sale! If
settle for something a little lessyour wine or liquor store does not display
prestigious  for  our nightly dinner pairing.the ratings tags, suggest that they do so, or
if  necessary  find  another store that does.
The point of this article is simple: One can
drink good, sometimes even excellent wines,The main advantage of the above strategy is
at  very reasonable  prices.that you are basing your purchases on some
opinion. If you simply choose a wine without
The easiest way to do this is to wait forknowing anything about it, you might still
your local liquor store to have theirfind a pleasurable bottle, but the chances of
periodic sales. For example, about once asuccess  are  considerably  diminished.
month a large liquor store nearby our home,
which carries a reasonably good selection ofAnother resource for choosing fine wines is a
wines from around the world, has a sale forgood local wine specialty shop. In our town
15% off for those on their "family plan". Sowe have a shop run by a young man who is
that's  obviously  the  time  to  stock  up.extremely knowledgeable about all aspects of
wine, from vineyard practices to production
The next question is what wines to choose.to tasting, and he is truly passionate about
Unless you already know some good producersthe subject. I have learned to trust his
and have your favorites, the best guides arejudgment, and when he recommends a wine, I
the little tags which give wine ratings bycan count on it being a good choice. Of
wine critics such as Robert Parker of "Thecourse he needs to charge more than the large
Wine Advocate", the "Wine Spectator", andvolume liquor stores for his wines, but his
"The Wine Enthusiast", among others. Mostknowledgeable inputs more than make up for
good liquor stores make a point to displaythe extra cost. So I routinely make a point
these tags for the wines that the criticsto pick up some bottles at this shop in
have tasted. As an example of wine ratings,addition  to  stocking up as described above.
here are the criteria used by Robert Parker,
considered by many to be the foremost of wineIf you can afford to purchase and cellar
critics:great fine wines, then by all means go for
it. But if your wine budget is a little more
"96-100 An extraordinary wine of profound anddown to earth, try the procedure outlined
complex character displaying all theabove. I have found the wines recommended by
attributes expected of a classic wine of itsthe critics are almost always good, (nothing
variety. Wines of this caliber are worth ais foolproof, however, as evidenced by a
special effort to find, purchase, andsolidly mediocre Tuscan wine we tried last
consume.week), but you'll be pleased most of the
time. Personally I like the choices of Robert
90-95 An outstanding wine of exceptionalParker as well as those of The Wine
complexity and character. In short, these areSpectator. Also, I like to learn what I can
terrific wines.about the wine, the grapes used, and also
production methods used such as oak aging,
80-89 A barely above average to very goodmalolactic fermentation, etc. This is easily
wine displaying various degrees of finesseaccomplished using the LaRousse Encyclopedia
and flavor as well as character with noof Wine or other reference books. The more
noticeable  flaws.you learn about wine the more you will enjoy
the experience, and you'll also learn more
70-79 An average wine with little distinctionabout how fine wines make food taste better.
except that it is soundly made. In essence, aAnd as the old adage goes, "life is too short
straightforward,  innocuous  wine.to drink bad wine".



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