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Liquid Investments

Nothing is sacred to the boys in the city.to younger, cash rich buyers looking to
Now even the world of wine has become aestablish a cellar but comforted by the fact
bun-fight between investors keen to makethe wine will appreciate. The Asian market
dramatic returns over very short periods andhas also grown enormously, with wine
claret lovers despairing as their favouritemerchants in China and Japan doing record
wines spiral out of their reach. At the verybusiness.
top end of French wine-making, the enormously
collectable Petrus of Pomerol is now aroundSo what does this mean for those of us who
£23,000 a case for the wonderful 2000fancy a dabble in the world of fine Claret?
vintage. However, I have no doubt it willWell there are two main points to bear in
soon find a buyer as the market for finemind before you take the plunge. Most
wines refuses to slow down. Customers whoimportant is the quality of the vintage: 2000
bought into the celebrated 2000 vintage enand 2005 command such high prices because
primeur (ie buying while the wine is still inthey were both superb vintages, demand for
France at the Chateaux maturing) are nowboth will always be high. Secondly, the
laughing into their checkbooks. A case ofinfluence of the American wine critic Robert
Mouton-Rothschild 2000 that went for aroundParker is crucial in the modern market. His
£1000 will now fetch somewhere in the100 point scoring system is massively
region of £6000. That's 600% growth ininfluential in the value of a wine, many
just 7 years, no wonder the city boys arewould say too influential! A wine with from a
scrambling  to  get their hands on good wine!good Parker score from a good vintage is a
sound investment, though obviously still at
This begs the question: who is actuallythe whim of global markets. If you fancy
drinking these wines? Contrary to commonbuying into the top wines but find the prices
opinion the vast majority is still beinga little on the heavy side, look to lesser
bought to be drunk, what has changed is thebut decent vintages like 2004 or 2006 or buy
nature of the buyers. Wine Merchants areinto the 2nd Wines of these Chateaux: these
seeing their customers change from oldercan represent terrific value.
clients following a wine vintage to vintage



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