| Whether you've got 100 or 100,000 people
| |
| | your benefits in a bulleted list, you'll
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| on your email list, chances are you can
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| | grab wandering eyes - and summarize your
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| optimize your web page to better feature
| |
| | case nicely. Here's a sample bulleted
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| and promote your ezine. Here's a few ways
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| | list for a local Italian restaurant.
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| to capture more customers and leads -
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| |
|
| without having to increase your
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| | Free "Taste of Italy" cookbook, with 25
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| traffic.Give Something (Or a Few Things
| |
| | easy to make recipes
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| Away)Studies show that most people will
| |
| | Membership to our birthday club. On your
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| only subscribe to about a dozen email
| |
| | special day, you're dinner's on us.
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| lists at a time, and given the number of
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| | VIP coupons (free desserts, entrees, and
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| lists out there, you've got to seriously
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| | wine)
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| compete for your customer's email
| |
| | Exclusive tasting nights. We close our
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| address. Giving away free bonuses is a
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| | doors to the public - and invite you to
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| great way to push you over the edge.A few
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| | sample our new menu first.
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| things you can give away are:Free ebooks.
| |
| |
|
| This is a strategy many marketers use -
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| | Give a Bulleted List of Objection
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| and it's a little worn out. Not just any
| |
| | KillersWhy aren't people signing up to
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| free ebook will do anymore. Still use it,
| |
| | your list? That little nagging voice in
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| but make sure your ebook is something
| |
| | their head wondering if you'll spam them,
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| your customers crave. Ebooks like "10
| |
| | if you'll email them to much, if the
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| Easy Ways to Make Your Skin Look Younger"
| |
| | emails will be boring. A short list of
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| and "7 Ways Moms Can Make Money On Ebay
| |
| | objection killers can take care of this
|
| Today" will get you a ton of email
| |
| | nicely. Here's an example.
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| sign-ups.Free courses. This is a lot like
| |
| |
|
| the free ebook strategy, except you break
| |
| | You'll hear from us (and only us) once a
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| up your course into a sequence using an
| |
| | week. If you get sick of us, you can
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| autoresponder. This works well if you
| |
| | easily say "no thanks"
|
| want to be in constant contact with your
| |
| | We keep your email completely private -
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| prospect for a few days or
| |
| | you'll only hear from us. Our privacy
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| weeks.Exclusive coupons. If you're in the
| |
| | policy can be found here (link).
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| retail or service business, offer up a
| |
| | Make sure you do include a short version
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| few exclusive coupons for list members.
| |
| | of your privacy policy in your list, with
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| Make them little bonuses (like a free
| |
| | a link to your full privacy policy on a
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| handbag with a clothing purchase of over
| |
| | separate page. More and more surfers are
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| $100 - or free facial with any cut and
| |
| | looking for privacy policies every
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| color). 10% off isn't likely to make your
| |
| | day.Provide a Sample Email or TwoIf the
|
| customer jump - but a free goodie will.A
| |
| | emails you send out are content filled
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| birthday offer. This works especially
| |
| | and well written, by all means show a
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| well for restaurants, women's retail, and
| |
| | couple of them off. A lot of ezines are
|
| travel. Invite visitor's to join your
| |
| | boring, poorly written, or worse, just
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| birthday club - and in return give them a
| |
| | blatant ads. If you show surfers that
|
| free meal, little gift, or night at your
| |
| | your emails are worthwhile, they'll be
|
| B&B on their birthday.Write a Killer
| |
| | much more likely to sign up.Make Your
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| HeadlineHaving no headline for your ezine
| |
| | Ezine Ad StandoutMany marketers take the
|
| ad is a mistake many new marketers make -
| |
| | time to set up an email list, write the
|
| but bad headlines can be almost as
| |
| | issues, and then bury or hide the sign up
|
| damaging. "Join Our Email List" or "Get
| |
| | box.Feature your sign up box as
|
| Site Updates" just doesn't cut it
| |
| | prominently as possible, using bright
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| anymore. Your headline needs to have a
| |
| | colors (I'm partial to a yellow
|
| strong call to action or benefit. Here's
| |
| | background).Include a photo in your ad
|
| a few excellent examples:Free 7 Day
| |
| | when relevant. Diet ezine? Show a woman
|
| Course - How to Lose Weight Without Carb
| |
| | satisfied with her fit body. Parenting
|
| RestrictionWin $10,000 and Your Dream
| |
| | advice? Happy moms with their
|
| VacationFree Google Adwords Tip of the
| |
| | kids.Experiment with the size and
|
| Day, Plus Free Top Google Strategies
| |
| | location of your sign up box. Does it
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| EbookHave a Compelling Name for Your
| |
| | work best on the side, above the fold? Or
|
| Email List or EzineSelling discount
| |
| | in the middle of an article? Usually
|
| designer handbags? Call your list the
| |
| | bigger is better when it comes to ads -
|
| "Chic Yet Cheap Club." Advertising your
| |
| | but test unusual shapes (like a square or
|
| day spa? Call your ezine "Ultra-Relax VIP
| |
| | long rectangle) as well,Don't Ask Them to
|
| Circle"Most people are members of
| |
| | "Join" or "Subscribe"You can make your
|
| "enough" email lists, discussion groups,
| |
| | submit button say whatever you want, so
|
| and ezines. However, they always seem to
| |
| | why not re-enforce your marketing message
|
| want to join more "clubs" and "VIP"
| |
| | with a strong call to action? "Get Your
|
| groups.Give a Bullet List of BenefitsNo
| |
| | VIP Coupons" or "Download 7 Easy Ways To
|
| matter how good your copy is, the fact
| |
| | Look Younger"(c) 2003 shelikesmoney.
|
| remains that surfers scan. By outlining
| |
| |
|
