Winery Cellar Clubs

There are a few similarities between Advancemay be hard to procure when released. This list is
Tasting Clubs, Winery Mailing Lists, and Cellargenerally serviced twice annually and the products
Clubs, but the differences between these can bethat are on offer are standard release wines at
considerable. There are some winery cellar clubsdiscount prices.
that offer bonus advantages and benefits to the. Wine-of-the-Month Clubs: Most retailers offer
members, while others are just a facade and aspecial package deals wherein they look for all
means by which the winery can dump all its oddthose rare bargains and send you at least two
lots. There are different types of winery cellarbottles of wine each month at a fixed rate. Yes,
clubs. Here are a few of them:this type of subscription is real fun, but the
. Mailing Lists: The winery will first send you itsbargain rarely appears to be good once the cost
promotional brochures on a consistent basis,of shipment is added in.
keeping you up-to-date about the up and coming. Cellar Clubs: Cellar Clubs is a term that is used to
release dates, while offering you the first grabs.describe certain programs where wineries send
Most of these wineries are geared to ship specificout two or more bottles of wines anywhere
wines to you, provided that the law does notfrom one to three months. Costs range
prohibit this. Almost all of the wineries offer largeanywhere from $25 to $75 for every shipment.
discounts to their mailing list clientele.The wines are given out at discounted rate, 20%
. Subscriber/Futures Lists: You have to agreebeing the standard discount offered. Discounts
beforehand to purchase a particular amount ofgenerally apply to most short-term purchases, but
wine when the concerned winery releases it.sometimes it can apply to every purchase.
Futures prices are almost 30% less than theThere are two categories of Cellar Clubs: Those
actual retail price. For instance, the Branderthat send out their regular release wines, and
Winery in Los Olivos provides reasonable prices tothose that produce special bottles for their
its futures clients and the list is generally open tomembers. Maintaining an established wine market
all new subscribers. These subscriber lists are usedfor small amounts of trial wines allows the
by smaller wineries, which produce limitedwinemaker to try out new varietals, techniques,
amounts of good quality wine. However, once youand blends with greater flexibility and ease. The
are part of the list, rest assured you will be ablemost successful of these experiments often leads
to purchase all those special wines.to new and regular wine releases. However, if you
. Advance Tasting Clubs: You have to give theare wondering what the winemaker does with all
winery your credit card number and requestthat Cabernet Franc, Merlot, and Syrah that are
them to ship at least 2-6 bottles of the wineleft over, then you should know that all these are
before it is released to the public. This will giveused to create special blends, which are only for
you the right of first refusal on those wines thatthe most loyal cellar club members.