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Buy Fine Wine at Great Prices- A Strategy

Some years ago in a book by Lee Iacocca, whoastraightforward,  innocuous  wine.
was President of Ford Motor Co. prior to
takingover Chrysler Corp. and leading them60-69 A below average wine containing
out of bankruptcy, I read that Mr. Iacocca'snoticeable deficiencies, such as excessive
boss,  Henryacidityand/or tannin, an absence of flavor or
possibly  dirty  aromas  or  flavors.
Ford II, drank two bottles of Chateau
Lafite-Rothschild every day. Two bottles per50-59  A  wine  deemed  to  be unacceptable."
day is anawful lot and wouldn't be advisable,
but I did like the thought of drinking fineTo be sure, you will not find fine wines
wine every day. Today, depending on therated at 96 or above on the cheap, 15% off or
vintage, two bottles of Chateau Lafite cannot! However, it is entirely possible to find
cost upwards of $1,000 or even more. If yourwines rated in the upper 80's (very good) or
name is Henry Ford you can no doubt affordeven low 90's (lowoutstanding range) for good
this, but most of us have to settle forprices, often $10 or less on sale! If your
something a little less prestigious for ourwine or liquor store does not display the
nightly  dinner  pairing.ratings tags, suggest that they do so, or if
necessary  find  another  store  that  does.
The point of this article is simple: One can
drink good, sometimes even excellent wines,The main advantage of the above strategy is
at  veryreasonable  prices.that you are basing your purchases on some
opinion. If you simply choose a wine without
The easiest way to do this is to wait forknowing anything about it, you might still
your local liquor store to have theirfind a pleasurable bottle, but the chances of
periodic sales. Forexample, about once asuccess  are  considerably  diminished.
month a large liquor store nearby our home,
which carries a reasonablygood selection ofAnother resource for choosing fine wines is a
wines from around the world, has a sale forgood local wine specialty shop. In our town
15% off for those on their "familyplan". Sowe have a shop run by a young man who is
that's  obviously  the  time  to  stock  up.extremely knowledgeable about all aspects of
wine, from vineyard practices to production
The next question is what wines to choose.to tasting, and he is truly passionate about
Unless you already know some goodthe subject. I have learned to trust his
producersand have your favorites, the bestjudgment, and when he recommends a wine, I
guides are the little tags which give winecan count on it being a good choice. Ofcourse
ratings by winecritics such as Robert Parkerhe needs to charge more than the large volume
of "The Wine Advocate", the "Wine Spectator",liquor stores for his wines, but
and  "The  Winehisknowledgeable inputs more than make up for
the extra cost. So I routinely make a point
Enthusiast", among others. Most good liquorto pick upsome bottles at this shop in
stores make a point to display these tags foraddition  to  stocking up as described above.
thewines that the critics have tasted. As an
example of wine ratings, here are theIf you can afford to purchase and cellar
criteria  used  bygreat fine wines, then by all means go for
it. But if yourwine budget is a little more
Robert Parker, considered by many to be thedown to earth, try the procedure outlined
foremost  of  wine  critics:above. I have found thewines recommended by
the critics are almost always good, (nothing
"96-100 An extraordinary wine of profound andis foolproof, however, asevidenced by a
complex character displaying all thesolidly mediocre Tuscan wine we tried last
attributesexpected of a classic wine of itsweek), but you'll be pleased most ofthe time.
variety. Wines of this caliber are worth aPersonally I like the choices of Robert
special effort to find,purchase, and consume.Parker as well as those of The Wine
Spectator. Also, I like to learn what I can
90-95 An outstanding wine of exceptionalabout the wine, the grapes used, and also
complexity and character. In short, these areproduction methods used such as oak aging,
terrificwines.malolactic fermentation, etc. This is easily
accomplished using the LaRousse Encyclopedia
80-89 A barely above average to very goodof Wine or other reference books. The more
wine displaying various degrees of finesseyou learn about wine the more you will enjoy
andflavor as well as character with nothe experience, and you'll also learn more
noticeable  flaws.about how fine wines make food taste better.
And as the old adage goes, "life is too short
70-79 An average wine with little distinctionto drink bad wine".
except that it is soundly made. In essence,



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